Product leader building AI that acts for people. Ex founder, IC and leader. Twenty-five years across consumer AI, mobile games and fintech. Built products from zero-to-one and at million-user scale.
Personalised Plans built for each personal situation, spending and life goals.
Built the Grow subscription around personalised spending challenges. 60k subscribers, during ARR growth from $42m to $142m.
Founded, built, ran and exited. Team of 3, product used by 600 brands.
Designed and launched new ventures with corporate partners including LEGO and L'Oréal.
Led platform product for social, chat and matchmaking across game studios, shipping guilds, ELO matchmaking and social features for 200M+ players.
Built the analytics and machine learning team from scratch and launched CSR Racing and Clumsy Ninja on one of the first live-ops teams. Grew from ~$50m to a $527m exit to Zynga.
Where I learned to engineer at scale, work in global teams and design high-performance, highly available data systems.
Agent autonomy shouldn't be a setting. A five-rung ladder for how agents earn trust, and what moves them up and down.
Write a one-page scope doc and an eval set before the PRD. What agents can see, do, must never do, and when they stop and ask.
A Joel Test for data teams: my unpublished 2013 list, the 2026 version, and a new Product-Engineering Team Test.
Fake-door and intent tests still work, but the rules changed. A checklist for consent, honesty, reviews, AI ads and pricing.
Started as a quant at a bank, then mobile games, where I built one of the first product analytics teams. Completed my ten thousand hours working as a product director in San Francisco. Founded a company, built and exited with a team of 3. Now, putting AI to work on people's money.
In short: 25 years of building data-driven products people love.
Outside of work I love live music, the New Forest, classic cars, cold swims and think too much about the near future.